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Legal information

Privacy Policy

Last updated: September 2026. Prepared for South African SME compliance (POPIA principles). Prepared for legal review before final publication.

1. Overview and Purpose

ClarityLink ("we", "us", or "our") respects your privacy and is committed to protecting the personal and commercial information of business owners, their staff, and website visitors. This Privacy Policy sets out how we collect, use, process, and safeguard information submitted through our website and during operational consulting engagements in alignment with the Protection of Personal Information Act (POPIA).

2. Information We Collect

We collect information that you voluntarily provide to us when you request an operational clarity call, submit an enquiry, or engage our services. This information may include:

  • Contact details (such as your full name, email address, and telephone or WhatsApp number);
  • Business details (including your company name, industry, number of employees, and website);
  • Operational descriptions and challenges submitted via forms or during discovery discussions;
  • Communications preferences and records of correspondence.

3. How Information Is Used

We process your information solely for legitimate operational and business purposes, including:

  • Responding to your requests for clarity calls or operational discussions;
  • Diagnosing workflow bottlenecks and preparing tailored engagement proposals;
  • Delivering operational support, workflow reviews, and ongoing consulting services;
  • Maintaining necessary commercial records and administrative communications.

We do not sell, rent, or trade your personal or operational information to third parties for marketing purposes.

4. Storage and Security

We implement reasonable technical and organisational security measures to protect your personal and commercial data against unauthorised access, alteration, disclosure, or destruction. Electronic records and CRM data are stored on secure platforms protected by authentication protocols and access controls.

5. Confidentiality of Client Information

All proprietary business details, workflow structures, staff details, customer lists, and financial routines shared during an engagement are treated with strict commercial confidentiality. Where applicable, engagement terms or non-disclosure agreements govern client confidentiality in detail.

6. Third-Party Service Providers

We may use trusted third-party providers (such as secure CRM hosting, website hosting, and communication platforms) to operate our business. These providers only process information as necessary to perform their respective services under contractual confidentiality standards.

7. Cookies and Analytics

Our website may use standard technical cookies or privacy-conscious analytics to monitor website performance and improve user experience. You can configure your browser to refuse cookies if you prefer.

8. Access, Correction, and Deletion Requests

Under POPIA, you have the right to request access to the personal data we hold about you, request corrections to inaccurate records, or ask for deletion where appropriate. To exercise these rights, please submit an enquiry through our Contact page.

9. Contact and Review

For any questions regarding this Privacy Policy or our data handling practices, please contact ClarityLink via our website's Contact page. This policy is reviewed periodically to reflect evolving legal and operational requirements.

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